ABOUT US
EDOGOODS founders story

As long as we’ve been a couple, we’ve worked together—both professionally and creatively. And yes, we even wear the same clothes.
Our journey began when a close friend and production partner from Poland approached us with a challenge: what to do with three 50-meter rolls of Japanese jersey fabric left over from another order. This moment sparked the idea that would evolve into EDOGOODS.
That’s how EDO was born. At first, it was just a working title made up of our initials, but the name soon became a story in itself. The rescue of these Japanese fabrics coincided with Elisa reading a haiku in The Book of Tea by Kakuzō Okakura, which inspired our first collection:
A group of summer trees,
a strip of sea,
a pale evening moon.
It was during this time that we also learned about the Edo period—the longest period of peace in Japanese history. This era is often associated with the flourishing of art, culture, horticulture, and crafts—values that resonated deeply with us and became the foundation for our mission. EDO became more than just a name; it symbolized harmony, creativity, and respect for craftsmanship, all of which we aim to honor in our fashion.
As young fashion designers, we quickly realized the ethical and environmental flaws of the commercial fashion industry (read more here). With more experience and a deeper understanding of the industry’s impact, we came to the unfortunate conclusion that it’s a full-blown horror show. It’s a system that thrives on overproduction, waste, and exploitation, and we knew we had to do something better.
At EDOGOODS, we are constantly striving to find innovative, sustainable ways to create fashion while remaining transparent in our journey. We refuse to contribute to the cycle of waste and exploitation that so often defines the fashion world.
Our mission is simple: to do better. Inspire. That’s why we share the EDOGOODS founders story.
EDOGOODS. Doing Better.