ABOUT EDO
OUR ONGOING PRINCIPLES MANIFESTO AND NOTEBOOK
Minimizing Waste in Fashion is More Than a Principle—It’s Our Way of Life
At EDOGOODS, minimizing waste in fashion is how we care for the world we share. From repurposing dead stock fabrics to designing timeless essentials, every step reflects our commitment to a circular fashion economy. Furthermore, we blend style, affordability, and sustainability to redefine what ethical clothing production can be. Ultimately, we are transforming the way the fashion industry operates, one garment at a time.
“Each year millions of tonnes of clothes are produced, worn, and thrown away. Every second, the equivalent of a rubbish truck load of clothes is burnt or buried in landfill.
To solve the problem, we must redesign the way our clothes are made and used. Building an industry that designs products to be: used more, made to be made again and made from safe and recycled or renewable inputs.”
Explore our principles for sustainable and ethical fashion in the ever-growing notebook below.
Our Principles for Sustainable Fashion and Merchandise
How We’re Minimizing Waste and Driving Change in Fashion
1. Dead Stock Fabrics
We source dead stock fabrics from textile manufacturers, which allows us to minimize waste while also giving these materials a second life. In turn, this contributes to a more circular fashion economy.
2. Essentials Collection
By offering a core collection of essential wardrobe pieces, we ensure longevity and versatility. These timeless designs are not only practical but also sustainable in the long run.
3. White Label Program
Through our white-label program, we collaborate with other brands to create sustainable clothing lines. This partnership enables us to share our expertise in dead stock fabrics, encouraging more brands to join the circular fashion movement.
4. Minimalist Design Aesthetic
Our minimalist approach to design helps reduce fashion waste. As a result, we create timeless pieces that can be worn for years to come, making a lasting impact on your wardrobe and the planet.
5. Transparency and Traceability
We believe in complete transparency. Thus, each product includes details about its origin, allowing you to track the environmental impact saved by repurposing dead stock fabrics.
6. Community and Education
Engaging with our community is key to promoting sustainable fashion. Through workshops and campaigns, we aim to raise awareness and encourage consumers to make eco-conscious choices.
7. Affordability with Integrity
Sustainability shouldn’t come with a high price tag. Therefore, we focus on making eco-friendly fashion accessible without sacrificing quality or ethics.
8. Recyclable Packaging and Eco-Friendly Delivery
Our commitment extends to every aspect of our business. For this reason, all our packaging is recyclable, and we offer eco-friendly delivery through local bike messengers, further reducing our carbon footprint.
9. Limited Edition Drops
Our limited-edition drops are another way we minimize waste. By using dead stock fabrics and making each piece to order, we ensure that every garment is unique and sustainable.
10. Circular Fashion Practices
Circular fashion is at the heart of what we do. By recycling worn-out clothing and using fabric cutoffs, we continue to reduce waste and create a more sustainable fashion industry.
What We Stand For:
EDO’s Design Philosophy
Our Beliefs and Design Principles for Better Fashion and Merchandise
1. Re-think, Reduce, Reuse, Recycle
We see ourselves as part of an ecosystem—coexisting with people, animals, and plants. Every decision is made with care to minimize waste and reduce environmental impact. By prioritizing surplus textiles, organic materials, and low-waste designs, we create durable, climate-neutral clothing. Localized production, close customer relationships, and timeless designs ensure flexibility and sustainability in every piece.
2. Clothing That Supports Life
EDO is more than clothing—it’s a uniform for life. Designed to be gender-neutral, versatile, and comfortable, our pieces express individuality while eliminating wardrobe stress. Simple, adaptable, and timeless, EDO is made to fit everyone, everywhere.
3. Clarity Through Simplicity
Design is our Zen practice. Through reduction and repetition, we reveal the essence of each piece. Inspired by tranquility and imperfection, we strive for refined simplicity that reflects a commitment to eternal learning.
4. Respect for Time and Craftsmanship
We honor the time and care that goes into every idea and garment. Fair compensation for our partners, suppliers, and collaborators is at the heart of our process. We raise awareness about the true cost of clothing while maintaining affordability through efficiency and integrity.
5. Consistency and Innovation
We prioritize long-lasting quality and trust. Changes to products or processes are made thoughtfully to enhance value. By combining past solutions with future innovations, we create better garments while conserving resources.
6. Collaboration Over Competition
True sustainability is built on local, creative collaboration—not competition. By operating transparently and sharing knowledge, we empower innovation. From our white-label program to open partnerships, EDO is a platform for transformative ideas beyond fashion.
7. Humor and Curiosity
EDO was born from a spirit of curiosity and play. Mistakes teach us, humor grounds us, and experimentation fuels us. This philosophy keeps us adaptable, authentic, and connected to our DIY roots.
8. Radical Transparency
We believe sincerity builds trust. Personal connection and credibility guide our work—values that can’t be replicated or commodified.
9. Room for Rebellion
We challenge conventional practices and engage in meaningful causes beyond fashion. Whether through activism, events, or questioning norms, we believe in shaping a better future.
10. Responsibility in Privilege
As a small business, we recognize the responsibility that comes with our work. Inspired by Article 14 (2) of the German Constitution, we contribute through fundraising, social pricing, and community involvement. Our studio is a hub for meaningful change.