ABOUT EDO

PRINCIPLES FOR SUSTAINABLE FASHION & MERCHANDISE

EDO is a sustainable essentials and white label brand that focuses on repurposing and reviving dead stock fabrics to create stylish and eco-friendly clothing. The brand’s mission is to contribute to a circular fashion economy by minimizing waste and environmental impact while providing high-quality, fashionable, and affordable garments.

By combining style, affordability, and environmental responsibility, EDO aims to redefine the fashion industry’s approach to dead stock fabrics, promoting a more sustainable and ethical future for clothing production.

OUR PRINCIPLES FOR SUSTAINABLE FASHION & MERCHANDISE

1. Dead Stock Fabrics

We source dead stock fabrics from textile manufacturers and fashion houses, giving these materials a second life. This not only reduces waste but also supports responsible consumption.

2. Essentials Collection

We offer a core collection of essential wardrobe items, such as t-shirts, hoodies, sweatpants, and basic accessories. These timeless pieces are designed for everyday wear, ensuring versatility and longevity.

3. White Label Program

We provide a white label program for other fashion brands and retailers. They can collaborate with EDO to create their own sustainable clothing line using dead stock fabrics, with the option to customize designs and branding.

4. Minimalistic Design Aesthetic

We adopt a minimalistic design approach, creating timeless and classic pieces that can be easily integrated into various styles and wardrobes. This not only enhances the longevity of the garments but also reduces the impact of fast fashion trends.

5. Transparency and Traceability

We are committed to transparency in our supply chain. Each product comes with information about the origin of the dead stock fabric used, highlighting the environmental impact saved by repurposing these materials.

6. Community and Education

We actively engage with our community through educational campaigns, workshops, and events, emphasizing the importance of sustainable fashion choices. By raising awareness, we aim to inspire a shift towards conscious consumerism.

7. Affordability without Compromise

We strive to make sustainable fashion accessible to a broader audience by keeping our prices reasonable without sacrificing quality or ethics. Affordability is a key part of our mission, encouraging more people to choose eco-friendly options. However, as a small, independent brand, our commitment to sustainability and fair practices can be time and cost intensive. We balance this by operating with efficiency and integrity, ensuring that affordability doesn’t come at the expense of our values or product excellence.

8. Recyclable Packaging and eco friendly delivery

All packaging materials are made from upcycled and/ or recyclable and biodegradable materials, completing the commitment to sustainability from production to delivery.
Emphasizing our commitment to sustainability, we introduce a local delivery service using bike messengers from CROW BERLN. This eco-friendly delivery option not only reduces carbon emissions associated with traditional transportation methods but also supports local employment opportunities.

9. Limited Edition Drops

Emphasizing the exclusivity of dead stock fabrics, we complete our collection by adding limited edition drops, made one by one in our studio. This means we can not only respond to customer requests and custom measurements, but also create unique pieces made with love that last a long time and are also repaired by us.

10. Circular Fashion Practices

We actively support circular fashion by accepting worn-out clothing made from our fabrics for recycling, working with surplus fabrics and upcycling our own cutoffs as much as possible.

OUR BELIEFS AND DESIGN PRINCIPLES

1. Re-think, Reduce, Reuse, Recycle

We are a small part of the ecosystem, coexisting with people, animals, and plants. Each decision we make is carefully considered to be as ecological as possible at the time, with room for constant improvement. Our goal is to produce fair, climate-neutral, durable, and recyclable clothing. We prioritize using existing textile surpluses and organic materials, adopting low- and no-waste designs, and minimizing delivery routes through localized production. By maintaining close contact with regular customers, producing in small quantities, offering timeless designs, and avoiding seasonal trends, we ensure flexibility and sustainability in our product line.

2. Products That Support Life

EDO is a versatile uniform designed for everyone—regardless of gender, age, or occasion. It’s simple enough to express individuality, comfortable enough for everyday adventure, versatile enough to eliminate wardrobe crises, and unique enough to make a statement.

3. Clarity is Beauty

We approach design as a Zen practice: through reduction, repetition, and patience, we reveal the essence of each piece. Tranquility, imperfection, and devotion are at the core of our philosophy, reflecting a commitment to eternal learning and refined simplicity.

4. Respect for Ideas, Craftsmanship, and Time

Good ideas and quality craftsmanship require time to mature, and we value this process. We promote fair compensation for our partners, suppliers, and creative collaborators, fostering a culture of self-confidence and fair pricing. We also aim to raise awareness among customers about the true cost of clothing, while staying affordable through lean processes and adherence to our core principles.

5. Consistency and Innovation

We are committed to long-lasting quality and trust-based relationships with suppliers and customers. Changes to our products or supply chains are made only to enhance quality. By researching past solutions and embracing future innovations, we create better products while saving time, costs, and resources.

6. Intuition and Collaboration

True sustainability is not a trend—it’s an achievable reality. We believe that the future’s solutions will come from local, creative collaboration, not competition. This is why we operate transparently, sharing knowledge and working openly with our network. Our white-label collection and expertise are available to business customers, making EDOgoods a platform for innovative ideas and products beyond clothing.

7. Humor, Spontaneity, and Learning from Mistakes

EDO was born out of a personal project rooted in DIY curiosity and playful experimentation. We embrace mistakes, learning from them, and keeping things lighthearted. Tastes and humor may be subjective, but they are essential to our identity.

8. Authenticity and Transparency

We operate with nothing to hide. Sincerity, personal connection, and credibility are integral to our work—values that cannot be easily replicated.

9. Room for Rebellion

We recognize our responsibility in shaping the future. This means questioning conventional business models and practices, and acting accordingly. Whether through participating in significant events or engaging in social activism, we believe that commitment to causes outside of work is crucial.

10. Privileges Come with Responsibility

Article 14 (2) of the German Constitution states: “Property entails obligations. Its use shall also serve the public good.” We believe that privilege comes with responsibility. Though we are still a small business, we remain committed to contributing where we can—through fundraising, a social pricing system, and active community involvement. Our studio serves as a hub for positive change.