ABOUT US
As long as we have been a couple, we have worked together. And vice versa. We even wear the same clothes.
It all started when a production partner and friend from Poland asked us what to do with three 50-metre rolls of Japanese jersey left over from another order.
So we asked ourselves, why not use our network, our cuts, our style and our knowledge to make our own products from these precious leftovers?
That’s how EDO was born. At first it was just a working title made up of our initials, but the name soon became a story in itself. The rescue of these Japanese fabrics coincided with Elisa reading a haiku in The Book of Tea by Kakuzō Okakura, which inspired our first collection:
A group of summer trees,
a strip of sea,
a pale evening moon.
Then we learned about the Edo period – the longest period of peace in Japanese history. A period also commonly associated with the flourishing of art and culture, horticulture and crafts. It seemed like a good name for our mission statement.
As young fashion designers, we realised how wrong the commercial fashion industry was. With growing experience and an even better understanding of the industry, we can sadly conclude that it’s a full-blown horror.
At EDO we are constantly striving to find better ways of creating fashion and to be transparent in our search.
EDOGOODS. Doing better.