23 04 2025

EDO x BODEGA BOYS

LIMITED EDITION
5 PCS PER COLOUR AVAILABLE
TRANSFER SCREEN PRINT, HEATPRESSED TO ORDER
100% ORGANIC COTTON

 

Hiding in Plain Sight was created in collaboration and close exchange with the New York inline skate crew Bodega Boys.

Hiding in plain sight literally means being hidden in the obvious — something or someone is fully visible, yet still goes unnoticed. It describes a state where something lies right in front of our eyes, but society fails to recognize it for what it truly is.

I just keep going – not because it makes sense,
but because my body still remembers it.
Nobody stopped me.
No one asked me to.

I disappeared in a movement that no one understood.
I left a flicker between the lines of the city.
The movements were soft, almost eerily fluid –
as if they had understood something
that we had long forgotten.

And yet – in the shadows of the buildings,
their traces can still be found,
drawn in quiet circles.

09 01 2025

Introducing EDO ORGANICS – Our New 100% Organic Cotton Collection

At EDOGOODS, we believe that clothing should be simple, sustainable, and made to be worn every day. That’s why we’re excited to introduce our EDO BASICS Organic Collection—a line of essentials that not only feel good and look good, but do good for the planet.

We started with a clear vision: create clothes that are timeless, comfortable, and built to last. Our collection includes three core pieces—the T-shirt, crewneck, and hoodie—all crafted from 100% organic cotton.

But this isn’t just any cotton. Our cotton is grown in the Aegean region of Turkey, near Izmir, where the air is filled with the scent of earth and tradition. From the sun-soaked fields to the final stitches, every step of the production process happens within a 200km radius. This localized approach means we significantly reduce our carbon footprint, making these pieces as sustainable as they are comfortable.

The Collection’s Fabrics

Each item in the EDO BASICS Organic Collection is made with the utmost care. The T-shirt is crafted from a sturdy yet soft 200gsm single jersey fabric. It’s natural, breathable, and free from synthetic additives—just pure cotton that feels like it’s always belonged in your wardrobe.

Our crewneck and hoodie elevate the collection with 400gsm French terry fabric, slightly brushed on the inside for warmth and comfort. They maintain a dry, vintage-inspired texture that speaks to durability and long-lasting quality. This is the kind of fabric that only gets better with time.

Why We Did It

What sets this collection apart? We didn’t just pick a fabric off the shelf. We developed our own custom organic cotton quality and weight. It took time, patience, and a lot of fine-tuning—but the result is exactly what we envisioned: clothing that feels solid, honest, and made to stand the test of time. We wanted to create pieces that feel nostalgic, like those rare finds you might stumble upon at a flea market—but made with the care and quality that future generations will appreciate.

SHOP

Sustainability at the Core

Choosing organic cotton wasn’t just a feel-good decision. It’s a smart one. Compared to conventional fast-fashion, our organic cotton pieces use about 90% less water and contain no harmful pesticides, synthetic finishes, or plastic-based blends. We’ve gone to great lengths to ensure that each step of the production process minimizes our impact on the planet. The dyeing process, for instance, is powered by solar energy and uses filtered and recycled water, ensuring a truly clean and circular process.

Fit and Design

The EDO BASICS Organic Collection features a unisex, boxy fit, designed to be worn year-round, by anyone, in any season. It’s a modern twist on our classic EDO BASIC T-shirt, with a slightly more cropped, vintage-inspired silhouette. Whether dressed up or down, these pieces are made to fit seamlessly into your wardrobe, offering effortless style with a timeless, relaxed fit.

The colors? Earthy, subtle tones that complement every wardrobe. These are the kind of shades that don’t demand attention but quietly elevate any outfit.

Made to Last, Made to Love

At its core, this collection is about reconnecting with how clothing should be made—with care, intention, and respect for the planet. There are no shortcuts here, no overproduction, and no unnecessary fluff. Just honest, durable essentials that will stand the test of time.

We’re incredibly proud of these pieces, and we think you’ll feel the difference when you wear them. Made to last, made to love, and made to spend life in. Explore the EDO BASICS Organic Collection today, and be part of the movement towards more thoughtful, sustainable fashion.

SHOP

06 2023

The collaboration between the fashion label EDO and the artist duo 44FLAVOURS primarily focuses on the exchange and fusion of boundaries between art and fashion, as well as exploring diverse approaches to working with textiles.

Our concept revolves around the intersection of painting and craftsmanship, aiming to explore how painting manifests itself on a fashion item. We have questioned how paintings become integrated with individuals when worn on their bodies, and how this connection with the human form transforms as it becomes part of everyday life.

Through the interaction of different perspectives and the exchange between the two duos, a new connection has been forged, resulting in a truly unique and distinctive position. The paintings become wearable, and those who wear them become actors in an everyday performance.

The resulting pieces are neither purely paintings nor purely fashion, but rather embody elements of both. We are presenting wearable objects that establish a connection between these two mediums.