"I've been wearing your socks for 3 days straight, I don't even want to take them off!" - Verena
"I hate it when the sweater goes into the laundry, I always delay it as long as possible." - Robert
As long as we have been a couple, we have been working together. And the other way around.
And wear excactly the same clothes.
We are EDO, a creative studio dedicated to the production of streetwear and merchandising products (mainly socks produced in Germany) with a high ecological and social focus.
It all started when a production partner and friend from Poland asked us what to do with these three 50-meter rolls of Japanese jersey that were left over after the last client order. So we asked ourselves, why not use our network, our cuts, our own style and our knowledge of all these precious "leftovers" to make products ourselves?
That's how EDO was born. First a working title from our initials, it soon became a story: it was a coincidence that the saved Japanese fabrics from the first collection reflected the beautiful colors and mood of a haiku that Elisa read at the time in the Book of Tea by Kakuzō Okakura:
A group of summer trees,
a stripe of sea,
a pale evening moon.
And of course, we learned about the era that was named after the former name of the city of Tokyo - the longest period of peace in Japanese history. A time commonly associated with the flourishing of art and culture, horticulture, crafts, etc. Then of course we wanted to learn more ...
Even during our studies we had a clear idea that things were going wrong in the fashion industry. Proportionally to the growing knowledge about the history and status quo of the textile industry, this intuition sometimes gives way to outright horror. So we continue to deal with it and embark on a transparent search for better solutions.
EDOGOODS. Do better.